ProCogia: Who are we?

We’re excited to be kicking off our new blog series, ProBlogia, that will feature contributions by ProCogians on a variety of topics across technology, business, society, and culture.

But let’s start with education, ­specifically with two of our most Frequently Asked Questions:

How do you pronounce ProCogia?

Phonetically, it’s prəˈkäɡ’ēə or “Pro-cawg-ee-ah.”

What does ProCogia mean?

ProCogia…is that a coastal town in Italy? A French dessert?  A shampoo that increases your IQ?

The closest word in popular culture to ProCogia is “Precog,” short for the precognitives who could see events in the future in “Minority Report,” the 2002 sci-fi hit directed by Steven Spielberg.

“Cog” obviously refers to cognition—conscious mental activities, such as thinking, understanding, learning, and remembering. Our spin on the word replaces “pre” with “pro,” which has several meaningful connotations for a data analytics company, including: affirmation, advance, positive, prior to, favoring, supporting, championing, in favor of, and in front of.

While we don’t claim to be able to divine the future, our mission is to help our clients chart the journey ahead by starting with the clearest possible assessment of the present. And so, the most succinct definition of ProCogia is also our promise:

Higher intelligence. Deeper insights. Smarter Decisions.